This is the final post in a 3-part series by Zach Power, who has served as an intern and contributing blogger at ESG Energy during his senior year at Elon University.
Support for demand reduction strategies can be found in the 2005 California Water Plan, which provides data illustrating the downward trend of per capita water consumption. Over the past four decades, Californian per capita water use has decreased by 50 percent, providing strong evidence for the efficacy of efficiency improvements in urban and agriculture use, water recycling, and groundwater management. At the national level, the launch of the Environmental Protection Agency’s new water conservation program, WaterSense, targets areas such as California and North Carolina for efficiency gains in the same way Energy Star has helped increase national electricity efficiency. The WaterSense insignia indicates that the product in question performs, at minimum, 20 percent more efficiently and could provide federal assistance, in the form of tax breaks etc., to supporters of WaterSense certified products and homes, which can reportedly “save 30,000 gallons per year – enough to supply a year of drinking water for 150 […] neighbors”. Such a steady decline testifies to the impact technology and regulatory standards can have on everyday use.
As our populations continue to grow in number, we will be faced with decisions on how best to use our tax dollars – to focus on increasing our supply of usable water or decreasing the amount required for our daily lives. Governments like California and North Carolina are already thinking about ways to address the problem, but citizens can make their opinions heard too. ESG-Energy finds the support for improved technologies to be convincing, and currently helps homeowners and businesses reduce their consumption of water without affecting behavior by inspecting and verifying homes as WaterSense certified. The goal is for North Carolina to remain ahead of the curve and avoid facing the same severities areas in the west are currently addressing.



